Theses on a related topic (having the same keywords):

marketingova komunikace, spotrebitelske chovani, marketing communication, barriers, technological obstacles, bariery, technologicke prekazky, obsahova duveryhodnost, personalizovane reklamy, consumer behavior, content credibility, personalized advertisements

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Bezrová, Zuzana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Použití nástrojů marketingového mixu v prostředí čtyřhvězdičkového hotelu | Theses on a related topic Display description

302.
Bilinová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Smyslový marketing a jeho vnímání spotřebiteli v ČR | Theses on a related topic

303.
Blaha, Martin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Specifika marketingového mixu dle zákazníckých segmentů pro firmu Nestlé. | Theses on a related topic

304.
Blahová, Alžběta
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Analýza marketingové komunikace firmy Radeton s.r.o. | Theses on a related topic

305.
Bolješik, Jakub
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová komunikace vybraného podniku

306.
Brotánková, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Management and economy in public administration / Management and economy in public administration
Master's thesis defence: Marketingová komunikace města Kadaň | Theses on a related topic

307.
Brožková, Jana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Autodoprava Tunka

308.
Brucknerová, Andrea
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Medical and Social Services Management
Bachelor's thesis defence: Návrh komunikačního plánu vybrané neziskové organizace | Theses on a related topic

309.
Bukvicová, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Multikanálová komunikace podniků na sociálních sítích: Srovnávací studie Facebooku a Instagramu. | Theses on a related topic

310.
Bundziak, Nataliia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Digitální marketing jako nový nástroj komunikačního mixu integrované marketingové komunikace

311.
Bychenko, Alina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Úloha marketingové komunikace v podniku | Theses on a related topic

312.
Cetlová, Gabriela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu parfémů v Jihomoravském kraji | Theses on a related topic

313.
Částková, Iva
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Haas Profile, s.r.o.

314.
Čermáková, Pavla
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Reklama jako nástroj marketingové komunikace

315.
Čiháčková, Petra
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní marketingové komunikace společnosti Bohemilk | Theses on a related topic

316.
Dang, René
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace značky Footshop | Theses on a related topic

317.
Demelová, Marie maiden name: Blechová
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Electronic Trading
Bachelor's thesis defence: Vizuální komunikace a styl firem | Theses on a related topic

318.
Dolejší, Barbora
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh komunikace oslav výročí 100 let Kina Svět Znojmo

319.
Doležel, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Návrh komunikační kampaně pro Wolt vstupující na zahraniční trh | Theses on a related topic

320.
Drozenová, Eva
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýzy marketingové komunikace vybraného zařízení z oblasti cestovního ruchu | Theses on a related topic

321.
Duda, Jakub
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Formování značky společnosti AriZona | Theses on a related topic

322.
Dudla, Martin
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Destination Management in the Tourism Industry
Master's thesis defence: Analýza nabídky a poptávky dobrovolnického cestovního ruchu v České republice | Theses on a related topic

323.
Dusbabová, Renata
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Práce z domova a možnosti jejího využití v prostředí komunikačních agentur České republiky | Theses on a related topic

324.
Dvořáková, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Special education / Special education
Bachelor's thesis defence: Komplexní rehabilitace osob s tělesným postižením | Theses on a related topic
Bachelor's thesis defence: Komplexní rehabilitace osob s tělesným postižením | Theses on a related topic

325.
Dzadík, Vasil
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Kreatívna mediálna stratégia vybraného subjektu | Theses on a related topic

326.
Eliášová, Denisa
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Sociální sítě a jejich využití v českém hotelnictví | Theses on a related topic

327.
Eška, Zdeněk
Faculty: AMBIS University
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Insurance Industry)

328.
Fakhreeva, Regina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh marketingové komunikace lázeňského zařízení | Theses on a related topic

329.
Faměrová, Jana maiden name: Žáková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Význam lidského činitele v marketingové komunikaci v místě prodeje | Theses on a related topic

330.
Fantová, Kateřina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Uplatnění progresivních forem marketingové komunikace jako zdroj zvyšování povědomí o značce | Theses on a related topic

331.
Fedorova, Alina
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: The Importance of Culture-oriented Marketing Strategies Influencing Japanese Tourists | Theses on a related topic

332.
Fikar, Marek
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Návrh komunikační kampaně vybraného zahraničního subjektu vstupujícího na český trh | Theses on a related topic

333.
Flügel, Marcel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopady inflace na chování spotřebitele v oblasti bydlení ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitelů z generace Z v oblasti bydlení ve vybrané městské části | Theses on a related topic

334.
Füzy, Libor
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Public relation vybranej finančnej inštitúcie | Theses on a related topic

335.
Gabauer Bartková, Daniela maiden name: Kováčová
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Analýza marketingovej komunikácie vo vybranej banke | Theses on a related topic

336.
Gajdošová, Zuzana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Vplyv marketingových aktivít banky na nákupné rozhodovanie klienta | Theses on a related topic

337.
Galko, Dominik
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Trendy v marketingovej komunikácii | Theses on a related topic

338.
Gállová, Romana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Špecifiká vnímania hodnoty značky vybranou generáciou spotrebiteľov | Theses on a related topic

339.
Gašparíková, Klára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu lyžařských permanentek u vybrané společnosti | Theses on a related topic

340.
Gašparová, Simona
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová komunikace v hotelnictví a gastronomii

341.
Gula, Martin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vplyv streamingových služieb na mediálnu krajinu v Česku | Theses on a related topic

342.
Hájek, Matěj
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Marketingová komunikace vybraného podniku | Theses on a related topic

343.
Hajnová, Barbora
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingové strategie zaměřené na zdraví a bezpečnost: Vliv emocí v reklamách na spotřebitelské chování s přihlédnutím k behaviorálnímu imunitnímu systému | Theses on a related topic

344.
Haluzová, Lucie
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace firmy Medmoravia s.r.o.

345.
Hanišová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Faktory ovlivňující nákupní proces spotřebitele v oblasti výživových doplňků | Theses on a related topic

346.
Hatalovská, Alexandra
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Návrh marketingové komunikace malého vinařství | Theses on a related topic
Master's thesis defence: Návrh marketingové komunikace malého vinařství

347.
Havlíčková, Kateřina
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Efektivita reklamní kampaně inzerované v televizním vysílání | Theses on a related topic

348.
Herichová, Žofia
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketingová komunikácia finančných inštitúcií v podmienkach Slovenskej republiky | Theses on a related topic

349.
Hermann, Adam
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv a působení věrnostních programů na zákazníky. | Theses on a related topic

350.
Herzig, Jiří
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace Cyklo Klubu