Theses on a related topic (having the same keywords):

marketingova komunikace, spotrebitelske chovani, marketing communication, barriers, technological obstacles, bariery, technologicke prekazky, obsahova duveryhodnost, personalizovane reklamy, consumer behavior, content credibility, personalized advertisements

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Hudecová, Natália
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vybraného hotela

152.
Huňařová, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingová komunikace pro Templářské sklepy Čejkovice

153.
Hvězdová, Tereza
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Influenceři a jejich využití v oblasti propagačních kampaní na Instagramu | Theses on a related topic

154.
Hýblerová, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv etických kontroverzí v reklamě na nákupní chování spotřebitelů Gen Z v České Republice | Theses on a related topic

155.
Chmelařová, Veronika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Finanční dopady marketingové komunikace vybraných bank | Theses on a related topic

156.
Jagnešák, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Etický kodex a marketingová praxe | Theses on a related topic

157.
Jančí, Filip
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku

158.
Janošková, Pavla
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Management a rozvoj lidských zdrojů)
Master's thesis defence: Spotřebitelské chování vybrané národnosti v cestovním ruchu při návštěvě ČR | Theses on a related topic

159.
Jelínek, Jan
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Prieskum zmien nákupného chovania firemných zákazníkov | Theses on a related topic

160.
Jirouchová, Denisa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic

161.
Jirušková, Miroslava maiden name: Böhmová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Koncept Fair Trade a jeho možnosti v prostředí maloobchodu na území České republiky | Theses on a related topic

162.
Jiříková, Juliana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Možnosti strategické online komunikace pro svatební salon Juliana | Theses on a related topic

163.
Justová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingové aktivity vybraných konkurenčních podniků | Theses on a related topic

164.
Káčerová, Tereza
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Marketing na sociálních sítích vybraných firem segmentu MSP | Theses on a related topic

165.
Kačmárová, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Využitie nástrojov marketingovej komunikácie vo vybranej banke | Theses on a related topic

166.
Kadlečíková, Jana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Inovace slevových a věrnostních programů v hotelnictví

167.
Klatová, Kateřina
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Specifika cestovního ruchu pro neslyšící

168.
Kolářová, Lucie
Faculty: AMBIS University
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management

169.
Kopal, František
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využívaní nových médií v marketingové komunikaci drobnými živnostníky | Theses on a related topic

170.
Kováříková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingové strategie pro společnost Aeroškola | Theses on a related topic

171.
Králová, Michaela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic

172.
Kratochvílová, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Analýzy míry využití sítí sociálních sítí a internetové gastronomie v cukrárně Cupcakekárna

173.
Křivdová, Veronika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní marketingové přístupy v interní komunikaci vybrané společnosti | Theses on a related topic

174.
Kříž, Lukáš
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Ekonomický pilíř CSR v kontextu marketingové komunikace vybraného podniku | Theses on a related topic

175.
Kubal, Miloš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Současné nástroje marketingové komunikace a jejich význam | Theses on a related topic

176.
Kulštejnová, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci (teoreticko - empirická práce, případová studie) | Theses on a related topic

177.
Langhans, Bohumil
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Spotřební chování generace Y a Z na trhu služeb | Theses on a related topic

178.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

179.
Lehocká, Tatiana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Využitie reklamy vo finančných inštitúciách | Theses on a related topic

180.
Luterančík, Martin
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Interný marketing vo vybranej finančnej inštitúcii | Theses on a related topic

181.
Malá, Lenka maiden name: Behenská
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management lidských zdrojů (ve veřejné správě))
Bachelor's thesis defence: Archeoparky jako atraktivita cestovního ruchu | Theses on a related topic

182.
Marková, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Uplatnění zeleného marketingu ve specifických podmínkách České republiky | Theses on a related topic

183.
Martiník, Tomáš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu online počítačových her | Theses on a related topic

184.
Melichová, Michaela
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Využitie marketingovej komunikácie pri prezentácií mesta | Theses on a related topic

185.
Melnykovyčová, Naděžda
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv války na Ukrajině na marketingovou komunikaci lokálních podniků | Theses on a related topic

186.
Mikéciová, Nikola
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová komunikace ubytovacího zařízení se zaměřením na kongresový cestovní ruch

187.
Morávková, Michelle
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vo vybranom vinárstve

188.
Nachtigalová, Jana maiden name: Nováková
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Medical and Social Services Management
Bachelor's thesis defence: Konkurenční analýza vybrané firmy poskytující zdravotní a sociální služby | Theses on a related topic

189.
Nápravníková, Kamila
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Zhodnocení marketingové komunikace společnosti IKEA Česká republika s.r.o. | Theses on a related topic

190.
Němec, Jaroslav
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Marketingová komunikace bank v ČR | Theses on a related topic

191.
Netušilová, Kristýna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Branding společnosti Kofola | Theses on a related topic

192.
Niklová, Simona
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Arts a event management)
Bachelor's thesis defence: Návrh efektivnější marketingové komunikace vybrané kulturní instituce | Theses on a related topic

193.
Nosáľová, Monika
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Marketing služieb vo vybranom podniku v podmienkach Slovenskej republiky | Theses on a related topic

194.
Novotná, Lucie
Faculty: AMBIS University
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Firemní komunikace | Theses on a related topic

195.
Novotný, Marek
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Role nových (sociálních) médií v marketingové komunikaci | Theses on a related topic
Bachelor's thesis defence: Role nových (sociálních) médií v marketingové komunikaci | Theses on a related topic

196.
Obročníková, Lenka
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Marketingová komunikácia a interakcia v prostredí sociálnych sietí | Theses on a related topic

197.
Obročníková, Lenka
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Nové trendy v marketingové komunikaci a jejich využití ve finančních institucích | Theses on a related topic

198.
Oravcová, Alexandra
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Electronic Trading
Bachelor's thesis defence: Možnosti a zásady firemní vnější komunikace | Theses on a related topic

199.
Panenková, Anna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh komunikační kampaně pro vybranou politickou stranu | Theses on a related topic

200.
Panenková, Anna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Generační diverzita a její odraz v marketingové komunikaci | Theses on a related topic