Theses on a related topic (having the same keywords):

marketingovy mix, segmentacia trhu, food industry, marketing strategy, customer preferences, marketing mix, potravinarsky priemysel, konkurencna vyhoda, marketingova strategia, spotrebitelske spravanie, competitive advantage, consumer behavior, zakaznicke preferencie, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

251.
Davidíková, Silvia maiden name: Davidíková
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Management a rozvoj lidských zdrojů)
Master's thesis defence: Spotřebitelské chování v cestovním ruchu při návštěvě ČR | Theses on a related topic Display description

252.
Demelová, Marie maiden name: Blechová
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Electronic Trading
Bachelor's thesis defence: Vizuální komunikace a styl firem | Theses on a related topic

253.
Diviš, Václav
Faculty: AMBIS University
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Návrh jednotného IS pro stravovací provoz hotelu a jeho implementace | Theses on a related topic

254.
Dúbravová, Denisa
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Vzdelávanie a rozvoj zamestnancov ako nástroj zvyšovania konkurencieschopnosti | Theses on a related topic

255.
Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

256.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

257.
Engl, Filip
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Místo a úloha malých pivovarů v ČR

258.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

259.
Fiedler, Adam
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Regional Development
Bachelor's thesis defence: Marketing města Český Těšín | Theses on a related topic

260.
Fila, Adam
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic

261.
Fílová, Regína maiden name: Kožnarová
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Management a rozvoj lidských zdrojů)
Master's thesis defence: Chování spotřebitele na trhu realit a marketingová doporučení firmám v odvětví | Theses on a related topic
Master's thesis defence: Chování spotřebitele na trhu realit a marketingová doporučení firmám v odvětví | Theses on a related topic

262.
Florián, František
Faculty: AMBIS University
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využívání nástrojů marketingového mixu v řízení podniku | Theses on a related topic
Bachelor's thesis defence: Využívání nástrojů marketingového mixu v řízení podniku | Theses on a related topic

263.
Fotulová, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Využití smyslového marketingu jako konkurenční výhody horského wellness hotelu Královka | Theses on a related topic

264.
Fružicová, Natália
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová strategie organizace destinačního managementu

265.
Gašparíková, Klára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu lyžařských permanentek u vybrané společnosti | Theses on a related topic

266.
Gombozhapova, Elena
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Záměr na založení nového podnikatelského subjektu v České republice | Theses on a related topic

267.
Graclík, Vojtěch
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Analýza marketingové strategie konkrétního podniku | Theses on a related topic

268.
Gräffingerová, Renata
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Marketingový proces obchodnej spločnosti | Theses on a related topic

269.
Hamouzová, Monika
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový plán zemědělského podniku Farmy Hamouz | Theses on a related topic

270.
Hanáková, Barbora
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Management a rozvoj lidských zdrojů)
Master's thesis defence: Spotřebitelské chování vybrané národnosti v cestovním ruchu při návštěvě ČR | Theses on a related topic

271.
Hegedűšová, Kristína
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Súčasné trendy marketingu v poisťovníctve v SR | Theses on a related topic

272.
Hipčová, Eva maiden name: Kratochvílová
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vývoj spotřeby bio produktů v České republice z pohledu spotřebitele | Theses on a related topic

273.
Horčiak, Peter
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Využitie marketingových nástrojov pri predaji finančných produktov a ich vplyv na spokojnosť klienta | Theses on a related topic

274.
Horešovská, Pavla
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Metody, formy a prostředky bankovní marketingové a PR politiky | Theses on a related topic

275.
Hörnerová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Neuromarketing a jeho vliv na nákupní chování spotřebitelů | Theses on a related topic
Bachelor's thesis defence: Neuromarketing a jeho vliv na nákupní chování spotřebitelů | Theses on a related topic

276.
Hriňová, Denisa
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Bankový personál ako nevyhnutná súčasť marketingovej komunikácie v podmienkach Slovenskej republiky | Theses on a related topic

277.
Hrušková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na trhu podniků a institucí | Theses on a related topic

278.
Husár, Patrik
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Vnímanie vybraných marketingových aktivít banky jej klientmi | Theses on a related topic

279.
Ilavská, Linda
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Návrh marketingovej komunikačnej politiky podniku | Theses on a related topic

280.
Ivanová, Miriama
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Marketingový mix vo vybranom podnikateľskom subjekte | Theses on a related topic

281.
Jaklová, Diana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv technologického vývoje na informační gramotnost a spotřebitelské chování: Role umělé inteligence, rozšířené reality a personalizace ve formování kritického hodnocení a rozhodování spotřebitelů | Theses on a related topic

282.
Jakubská, Jana
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Analýza marketingového mixu vo finančných inštitúciách | Theses on a related topic

283.
Jančí, Filip
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

284.
Jermanová, Nikol
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Audit marketingové strategie ve vybrané firmě | Theses on a related topic

285.
Joobová, Petra
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Marketingový audit podniku ako zdroj zvyšovania výkonnosti | Theses on a related topic

286.
Junová, Marcela
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: INOVACE PRVKŮ MARKETINGOVÉHO MIXU UBYTOVACÍHO PODNIKU HOTEL U CRLIKŮ

287.
Jurenka, Tobiáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace hudebního díla | Theses on a related topic

288.
Justová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingové aktivity vybraných konkurenčních podniků | Theses on a related topic

289.
Kaiserová, Anna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingové řízení včetně projektové studie | Theses on a related topic

290.
Kamenická, Anna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic

291.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví
Bachelor's thesis defence: Spokojenost hostů s produktem Kongres hotel Jezerka na Seči

292.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: MOŽNOSTI PROPAGACE A KOMUNIKAČNÍ STRATEGIE PROJEKTU HOTELSTARS

293.
Koppová, Denisa
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Marketingová strategie začínající kavárny | Theses on a related topic

294.
Kotrba, Jan
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Marketingový plán vybrané firmy | Theses on a related topic

295.
Koula, Petr
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingový mix společnosti Škoda Auto a.s. | Theses on a related topic

296.
Kováříková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingové strategie pro společnost Aeroškola | Theses on a related topic

297.
Kozárek, Jakub
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Strategický rozvoj Sýrárny ROLS

298.
Kroužková, Zuzana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové strategie jógového studia | Theses on a related topic

299.
Kubincová, Zuzana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Bankový marketing na príklade vybranej komerčnej banky | Theses on a related topic

300.
Kučera, David
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Role influencer marketingu v současné marketingové komunikaci | Theses on a related topic