Theses on a related topic (having the same keywords):

personalization, hyperpersonalization, customer loyalty, digitalni marketing, machine learning, strojove uceni, marketingova komunikace, zakaznicka loajalita, umela inteligence, personalizace, hyperpersonalizace, crm, key words artificial intelligence, marketing communication, digital marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Huták, Milan
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Možnosti použití komunikačního mixu ve firmě Železárny Štěpánov spol. s r.o.

402.
Hvězdová, Tereza
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Influenceři a jejich využití v oblasti propagačních kampaní na Instagramu | Theses on a related topic

403.
Hýblerová, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv etických kontroverzí v reklamě na nákupní chování spotřebitelů Gen Z v České Republice | Theses on a related topic

404.
Chlupatá, Klára
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Porovnání rozhlasu a televize jako nástrojů marketingové komunikace | Theses on a related topic

405.
Chmelařová, Veronika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Finanční dopady marketingové komunikace vybraných bank | Theses on a related topic

406.
Izotava, Nastassia
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Vliv médií na psychiku člověka | Theses on a related topic

407.
Jagnešák, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Etický kodex a marketingová praxe | Theses on a related topic

408.
Jan, Lukáš
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Příprava intenzivní péče o vztahy s partnery společnosti | Theses on a related topic

409.
Jančí, Filip
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

410.
Jančiová, Jana
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Informačné technológie a riadenie podniku | Theses on a related topic

411.
Jelínek, Jan
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Prieskum zmien nákupného chovania firemných zákazníkov | Theses on a related topic

412.
Jenšíková, Andrea
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Vliv pandemie na průběh vzdělávání v gastronomii a pohostinství | Theses on a related topic

413.
Jeřábková, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketingová komunikační strategie města Havlíčkův Brod | Theses on a related topic

414.
Jirák, Petr
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Information Technologies and Management
Bachelor's thesis defence: Projekt zavedení informačního systému v prostředí síťového distributora energií | Theses on a related topic

415.
Jirouchová, Denisa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic

416.
Jiříková, Juliana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Možnosti strategické online komunikace pro svatební salon Juliana | Theses on a related topic

417.
Jóri, Vladimír
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Moderné manažérske informačné systémy | Theses on a related topic

418.
Juna, Jan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Využívání umělé inteligence k predikci a prevenci kriminality | Theses on a related topic

419.
Justová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingové aktivity vybraných konkurenčních podniků | Theses on a related topic

420.
Káčerová, Tereza
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Marketing na sociálních sítích vybraných firem segmentu MSP | Theses on a related topic

421.
Kačírek, Michal
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Internetový marketing pro internetové obchody

422.
Kačmárová, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Využitie nástrojov marketingovej komunikácie vo vybranej banke | Theses on a related topic

423.
Kadlečíková, Jana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Inovace slevových a věrnostních programů v hotelnictví

424.
Kalvodová, Martina
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Zabezpečení počítače při aplikaci moderních komunikačních technologií | Theses on a related topic

425.
Kanich, Pavol
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Determinanty efektivity pre zvládnutie komunikácie s klientom vo vybranej inštitúcii | Theses on a related topic

426.
Karel, Lukáš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Návrh aplikace umělé inteligence v bezpečnosti organizace | Theses on a related topic

427.
Karvánek, Petr
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Návrh využití CRM pro energetické firmy | Theses on a related topic

428.
Kavalír, Ondřej
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Využití online marketingu při budování firmy | Theses on a related topic

429.
Kejř, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Modely reklamních kampaní | Theses on a related topic
Master's thesis defence: Modely reklamních kampaní

430.
Kildyaševa, Olesya
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingový výzkum farmaceutického trhu | Theses on a related topic

431.
Klejnová, Kristýna
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Zákaznická oddělení v praxi podniků | Theses on a related topic

432.
Kobosil, Vladimír
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing ve vzdělávacích institucích | Theses on a related topic

433.
Koderová, Kateřina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Potenciál chatbotů v praxi HR | Theses on a related topic

434.
Koderová, Kateřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Metodický přístup k implementaci chatbotů v rámci HR procesů vybrané organizaci | Theses on a related topic

435.
Kokoreva, Maria
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Komparační analýza informací prezentovaných vinařstvími na sociální síti Facebook a webových stránkách | Theses on a related topic

436.
Kolářová, Lucie
Faculty: AMBIS University
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management

437.
Kolman, Jaroslav
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Inovace informačního systému v mezinárodní IT společnosti | Theses on a related topic

438.
Kopal, František
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využívaní nových médií v marketingové komunikaci drobnými živnostníky | Theses on a related topic

439.
Kopalová, Andrea
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management
Master's thesis defence: Návrh konceptu společenské odpovědnosti podnikání a její implementace ve firmě Paon label | Theses on a related topic

440.
Kořenský, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrhy na změny v oblasti komerční komunikace ve firmě XYZ

441.
Kosek, Jakub
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Výběr vhodného účetního softwaru v podmínkách konkrétní společnosti | Theses on a related topic
Bachelor's thesis defence: Výběr vhodného účetního softwaru v podmínkách konkrétní společnosti | Theses on a related topic

442.
Kotseruba, Sofiia
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Využití AI ve službách cestovního ruchu | Theses on a related topic

443.
Kourek, Tomáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků ve vybraném maloobchodním podniku | Theses on a related topic

444.
Koutský, Jan
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití marketingu k personalizaci produktů | Theses on a related topic

445.
Kováříková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingové strategie pro společnost Aeroškola | Theses on a related topic

446.
Koza, Robin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků ve společnosti K-Produkt, s.r.o.

447.
Krajči, Matúš
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití neuronových sítí a umělé inteligence v marketingu | Theses on a related topic

448.
Krajdl, Erik
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Důležitost public relations ve fotbalovém klubu | Theses on a related topic

449.
Král, Richard
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Analýza a návrh CRM systému v podniku | Theses on a related topic

450.
Králová, Michaela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic