Theses on a related topic (having the same keywords):

personalization, hyperpersonalization, customer loyalty, digitalni marketing, machine learning, strojove uceni, marketingova komunikace, zakaznicka loajalita, umela inteligence, personalizace, hyperpersonalizace, crm, key words artificial intelligence, marketing communication, digital marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Kratochvílová, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Analýzy míry využití sítí sociálních sítí a internetové gastronomie v cukrárně Cupcakekárna

452.
Krejčí, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace příprav festivalu Cesty světem

453.
Krejčí, Vendulka
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Kritické myšlení v éře umělé inteligence: Jak čelit dezinformacím a deep fake technologiím | Theses on a related topic

454.
Kresan, Jan
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Analýza marketingové komunikace autoškoly Portl

455.
Krišto, Timotej
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Využitie moderných technologií v marketingovej komunikacii B2C | Theses on a related topic

456.
Křivdová, Veronika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní marketingové přístupy v interní komunikaci vybrané společnosti | Theses on a related topic

457.
Kříž, Jaroslav
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Výhody a nevýhody zavedení AI do procesů HR ve společnosti | Theses on a related topic

458.
Kříž, Lukáš
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Ekonomický pilíř CSR v kontextu marketingové komunikace vybraného podniku | Theses on a related topic

459.
Kubal, Miloš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Současné nástroje marketingové komunikace a jejich význam | Theses on a related topic

460.
Kubica, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Trendy v oblasti analýzy videa | Theses on a related topic

461.
Kučera, David
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Role influencer marketingu v současné marketingové komunikaci | Theses on a related topic

462.
Kuchařík, Miroslav
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketinková strategie firmy AGROKOP CZ, a.s.

463.
Kuklová, Karolína
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Služby poskytované vybranými lázeňskými centry v ČR a jejich PR | Theses on a related topic

464.
Kulštejnová, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci (teoreticko - empirická práce, případová studie) | Theses on a related topic

465.
Kusebauchová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Efektívna komunikácia v call centre vo vybranej finančnej inštitúcii | Theses on a related topic

466.
Kuznetsov, Evgenii
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití sociálních sítí v hotelovém průmyslu | Theses on a related topic
Bachelor's thesis defence: Podnikatelský plán

467.
Lacigová, Martina
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Komunikační plán pro restauraci a sportcentrum K2 | Theses on a related topic

468.
Ľapinová, Zdenka maiden name: Ľapinová
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Insurance Industry)
Master's thesis defence: Vzťahový management a jeho uplatnenie vo vybranej komerčnej banke | Theses on a related topic

469.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

470.
Lávička, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika chování zákazníků ve vybraném segmentu | Theses on a related topic

471.
Lebedová, Eva
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve společnosti Agroflora

472.
Lehocká, Tatiana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Využitie reklamy vo finančných inštitúciách | Theses on a related topic

473.
Leličová, Lenka
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Moderní trendy direct marketingu v bankovnictví v ČR | Theses on a related topic

474.
Lev, Jan
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Možné řešení řízení vztahů se zákazníky ve společnosti UET, a.s. | Theses on a related topic

475.
Lhotáková, Vendula
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Umělá inteligence a její vliv na policejní práci v České republice | Theses on a related topic

476.
Lieshchova, Daria
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Komunikace ve službách
Bachelor's thesis defence: Řízení pracovního výkonu

477.
Ligasová, Júlia
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Lojalita zákazníka a jeho hodnoteie spokojnosti v podniku služieb | Theses on a related topic

478.
Liptáková, Jesika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Mezinárodní a veřejné vztahy / Veřejná správa a public relations
Bachelor's thesis defence: Analýza digitální marketingové strategie vybrané společnosti | Theses on a related topic

479.
Listopad, Martin
Faculty: AMBIS University
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies

480.
Ludík, Milan
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Destination Management in the Tourism Industry
Master's thesis defence: Analýza zákazníků konkrétní firmy podle údajů Google Analytics | Theses on a related topic

481.
Ľupták, Jaroslav
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Ohledání místa činu v kyberprostoru | Theses on a related topic

482.
Luterančík, Martin
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Interný marketing vo vybranej finančnej inštitúcii | Theses on a related topic

483.
Macháček, Adrián
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Instore marketing | Theses on a related topic

484.
Majáková, Lenka maiden name: Majáková
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital Marketing Management
Bachelor's thesis defence: Role kompetencí ve výběru kandidáta v pracovním procesu | Theses on a related topic

485.
Malá, Lenka maiden name: Behenská
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management lidských zdrojů (ve veřejné správě))
Bachelor's thesis defence: Archeoparky jako atraktivita cestovního ruchu | Theses on a related topic

486.
Malach, Marko
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Autoškola ELKO s.r.o.

487.
Manilets, Liudmyla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Influencer marketing jako nástroj destinačního managementu | Theses on a related topic

488.
Manová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic

489.
Manová, Klára
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti

490.
Marková, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Uplatnění zeleného marketingu ve specifických podmínkách České republiky | Theses on a related topic

491.
Martínek, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Digitální reklama a její vnímaní spotřebiteli | Theses on a related topic

492.
Martinková, Veronika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace keramického ATELIERU Martinková

493.
März, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Analýza vlivu online hodnocení hotelů na rozhodování zákazníků | Theses on a related topic

494.
Mařanová, Radka
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Zhodnocení marketingové komunikace Zámku Dukovany a návrhy na její zlepšení

495.
Masár, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Chatbot jako nástroj zákaznického servisu | Theses on a related topic

496.
Matiytsiv, Vasylyna
Faculty: AMBIS University
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích | Theses on a related topic
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích
Bachelor's thesis defence: Nabídka a kvalita stravovacích služeb ve vybraném hotelu

497.
Maxa, Dominik
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Umělá inteligence v trestním řízení | Theses on a related topic

498.
Máziková, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Dopad vlivu sociálních médií na chování spotřebitelů: Srovnávací studie mezi tradičními a digitálními marketingovými strategiemi | Theses on a related topic

499.
Melicherčíková, Lucia
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Porovnanie stratégií marketingovej komunikácie vybraných typov ubytovacích zariadení | Theses on a related topic

500.
Melichová, Michaela
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Využitie marketingovej komunikácie pri prezentácií mesta | Theses on a related topic