Theses on a related topic (having the same keywords):

marketingovy mix, model 4p, customer value, customer cost, komunikace, marketing mix, convenience, model 4c, 4c model, hodnota pro zakaznika, pohodli, 4p model, naklad pro zakaznika, communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

951.
Štork, Ondřej
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve vybraném podniku

952.
Štrublík, Miloslav
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Nové příležitosti marketingového managementu v globálním turismu v následujících letech | Theses on a related topic

953.
Štumper, Jakub
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Efektivita reklamy a reklamních kampaní v ČR | Theses on a related topic

954.
Švábová, Katarína
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Podniková logistika | Theses on a related topic

955.
Tamásová, Eleonóra
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Efektívne využívanie nástrojov marketingového mixu v banke | Theses on a related topic

956.
Tesařová, Taťána
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingový mix kavárny Zahrada | Theses on a related topic

957.
Tomášková, Nikol
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopad neetické marketingové komunikace na společnost jako spotřebitele | Theses on a related topic

958.
Toncarová, Kateřina
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Komunikace ve specifických situacích | Theses on a related topic

959.
Tranová, Phuong Lan
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Online marketing a jeho vliv na internetový obchod | Theses on a related topic

960.
Trepeš, Tom
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Analýza marketingových komunikačních nástrojů ve společnosti Hama s.r.o. | Theses on a related topic

961.
Trsek, Martin
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Psycholgické aspekty komunikace a vyjednávání z pohledu velitele zásahu při vzniku mimořádné události | Theses on a related topic
Bachelor's thesis defence: Psycholgické aspekty komunikace a vyjednávání z pohledu velitele zásahu při vzniku mimořádné události | Theses on a related topic

962.
Truncová, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Komunikace prováděných bezpečnostních opatření na mezinárodním letišti ve vztahu k veřejnosti | Theses on a related topic

963.
Turek, Dušan
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Organizační schopnosti manažera, jeho dovednosti a působení na okolí | Theses on a related topic

964.
Uhlíková, Miroslava
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Analýza stakeholderů ve vybrané destinaci. | Theses on a related topic
Master's thesis defence: Analýza stakeholderů ve vybrané destinaci

965.
Uhrová, Andrea
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketing v podniku ETIFLEX

966.
Uhrová, Nicole
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh využití skupiny historického šermu pro zvýšení návštěvnosti hradu | Theses on a related topic

967.
Urbanec, Ondřej
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Marketingová strategie vybraného eventu | Theses on a related topic

968.
Urbanovičová, Veronika
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Marketingová podpora platobných kariet v SR | Theses on a related topic

969.
Vacková, Radka
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Audit marketingové komunikace ve vybrané firmě / instituci | Theses on a related topic

970.
Vágnerová, Jana maiden name: Doškářová
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Management zpravodajského internetového portálu | Theses on a related topic

971.
Vaľková, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Bankový poradca v komerčných bankách SR - jeho úlohy vo vzťahu ku klientom | Theses on a related topic

972.
Vanišová, Kristýna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Podnikatelský plán lyžařské školy | Theses on a related topic

973.
Vaňková, Kateřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Specifika komunikace, etikety a obchodního jednání v Japonsku | Theses on a related topic

974.
Varkoček, Martin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza cestovního ruchu na Mělnicku se zaměřením na konkrétní subjekty cestovního ruchu | Theses on a related topic

975.
Vasičáková, Jana
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Návrh marketingovej stratégie v komerčnej banke | Theses on a related topic

976.
Váša, Jindřich
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies
Bachelor's thesis defence: Možnosti a zásady firemní vnější komunikace | Theses on a related topic

977.
Váša, Jindřich
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Nástroje a možnosti vnější komunikace v moderním managementu | Theses on a related topic

978.
Vazačová, Aneta
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Analýza a návrh marketingové strategie firmy Boucheron | Theses on a related topic

979.
Venglář, Jan
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Asertivita v obchodním jednání | Theses on a related topic

980.
Vereš Pšanecká, Anetta maiden name: Pšanecká
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Špecifiká tvorby marketingového mixu vo vybranej komerčnej banke | Theses on a related topic

981.
Vinahradava, Anastasiya
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Analýza internetového marketingu turistického města Naroč | Theses on a related topic

982.
Vinklárková, Eva
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace Merlin´s Kinderwelt v Excalibur City s.r.o.

983.
Vlková, Miriam
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Spokojenost zákazníků s ubytovacími a stravovacími službami Hotelu Jičín | Theses on a related topic

984.
Vojtová, Martina
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová strategie ve středně velkém vinařském podniku | Theses on a related topic

985.
Volfová, Jana maiden name: Zaťková
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Vedení zaměstnanců | Theses on a related topic

986.
Volkova, Mariia
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Prezentační a komunikační dovednosti manažera ve vybrané organizaci | Theses on a related topic
Bachelor's thesis defence: Prezentační a komunikační dovednosti manažera ve vybrané organizaci | Theses on a related topic

987.
Vomáčková, Denisa
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty nákupního chování spotřebitele | Theses on a related topic

988.
Votýpka, Jaroslav
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Klady a zápory současné komunikace mezi turistickými informačními centry

989.
Voves, Jiří
Faculty: AMBIS University
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Investment Banking))
Bachelor's thesis defence: Porovnání a vyhodnocení marketingové komunikace bank v České republice | Theses on a related topic

990.
Vrba, Štěpán
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Analýza využití internetu mezi studenty středních škol | Theses on a related topic
Master's thesis defence: Analýza využití internetu mezi studenty středních škol | Theses on a related topic

991.
Vreštiak, Jakub
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Marketingový mix kaviarni: prípadová štúdia podniku EMA espresso bar | Theses on a related topic

992.
Vyskočilová, Jaroslava
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza činnosti oddělení housekeeping pro vybraný hotel | Theses on a related topic

993.
Wantulok, Václav
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Komunikační dovednosti v gastronomii | Theses on a related topic
Bachelor's thesis defence: Komunikační dovednosti v gastronomii

994.
Weigertová, Veronika
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Úloha a formy aktivit systému řízení lidských zdrojů v moderní firmě | Theses on a related topic

995.
Winigová, Veronika
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Teorie firemní kultury a její praktické uplatnění ve vybrané firmě nebo bance | Theses on a related topic

996.
Wlodek, Wlodzimierz
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Repositioning značky Jawa v historickém vývoji | Theses on a related topic

997.
Záhorská, Kristýna
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Communication studies / Communication studies
Bachelor's thesis defence: Politický duel jako druh mediálního dialogu. Boj mezi moderátorem a politikem | Theses on a related topic

998.
Zajíčková, Marta
Faculty: AMBIS University
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies
Bachelor's thesis defence: Strategie vnější komunikace | Theses on a related topic

999.
Záruba, Jan
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingový plán pro zvýšení konkurenceschopnosti vybrané firmy | Theses on a related topic

1000.
Zavadilová, Markéta
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového mixu v cestovní kanceláři FISCHER, a.s.