Theses on a related topic (having the same keywords):

marketingovy mix, model 4p, hodnota pro zakaznika, pohodli, 4p model, customer value, convenience, model 4c, naklad pro zakaznika, komunikace, marketing mix, 4c model, customer cost, communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Slámová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Role tiskového mluvčího v krizové komunikaci společnosti | Theses on a related topic Display description

452.
Slánská, Adéla
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Dark Tourism v Praze | Theses on a related topic

453.
Slavíčková, Monika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Optimalizace marketingového mixu pro zavedení nové produktové řady krmiv pro psy zaměřené na specifické zákaznické preference cílového segmentu | Theses on a related topic

454.
Slezák, Marián
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Formy distribúcie poistných produktov vo vybranej poisťovni | Theses on a related topic

455.
Slováčková, Eva
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Analýza sociálně marketingových kampaní v ČR | Theses on a related topic

456.
Smejkalová, Soňa
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Tvorba typografického manuálu konkrétní značky | Theses on a related topic

457.
Sobotková, Lucie
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Řízení vztahu se středně movitými klienty ve vybrané bance | Theses on a related topic

458.
Sokolová, Júlia
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Uplatňovanie marketingovej stratégie vo vybranom podniku | Theses on a related topic

459.
Sotnikova, Valeriya
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Evaluace marketingové strategie vybrané organizace | Theses on a related topic

460.
Součková, Magda
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Budování značky jako nástroje pro komunikaci se zákazníkem | Theses on a related topic

461.
Soumar, Jan
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita online marketingové komunikace ve vybrané firmě | Theses on a related topic

462.
Spaskina, Alina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Multikulturní komunikace ve společnosti | Theses on a related topic

463.
Srbová, Monika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Urban and Regional Development Management
Master's thesis defence: Potenciál státních nebo krajských muzeí z hlediska cestovního ruchu | Theses on a related topic

464.
Srnánková, Mária
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: MARKETINGOVÝ MANAGEMENT VYBRANÉHO UBYTOVACÍHO ZAŘÍZENÍ V ŽILINSKÉM KRAJI

465.
Stašek, Ondřej
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Marketingový plán zahradnického centra GreenPoint | Theses on a related topic

466.
Stávková, Blažena
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Sonnentor s.r.o.

467.
Stepanova, Anastasiia
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Organizace reklamní kampaně v konkrétní firmě | Theses on a related topic
Bachelor's thesis defence: Organizace reklamní kampaně v konkrétní firmě

468.
Strádalová, Vladislava maiden name: Strádalová
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Special education / Special education
Bachelor's thesis defence: Adaptace dítěte na cizí kulturu v prostředí mateřské školy v Plzeňském kraji | Theses on a related topic

469.
Strela, Tomáš
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném hotelu

470.
Suchá, Petra maiden name: Šírková
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management
Master's thesis defence: Život ve vybraném uzemí se zvláštním režimem (Vnímání rizika v zóně havarijního plánování Jaderné elektrárny Temelín) | Theses on a related topic

471.
Suchanová, Lucia
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Empatia a získavanie klientov banky | Theses on a related topic

472.
Suková, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingový mix společnosti Equiservis s.r.o. | Theses on a related topic

473.
Sušil, Marek
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve společnosti TECHNACO CZ, s.r.o.

474.
Svoboda, Jakub
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Management a rozvoj lidských zdrojů)
Master's thesis defence: Společenská odpovědnost firem – příklad společnosti ČSOB | Theses on a related topic

475.
Svobodová, Lucie
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační proces v organizaci | Theses on a related topic

476.
Svobodová, Lucie
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace západočeských lázní | Theses on a related topic

477.
Svozilková, Adéla maiden name: Svozilková
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Strategický marketing včetně projektové studie | Theses on a related topic

478.
Sýbová, Andrea maiden name: Voderadská
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Úloha marketingové komunikace v podniku | Theses on a related topic

479.
Sýkorová, Nikola
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném hotelu

480.
Symerská, Veronika
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Standardy komunikace v hotelnictví | Theses on a related topic

481.
Syptáková, Karin
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový akční plán rodinné restaurace | Theses on a related topic

482.
Sysoeva, Polyna
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketing lázeňských zařízení v České republice a v zahraničí - komparativní analýza | Theses on a related topic

483.
Sztojka, Valéria
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Jazyková kultura reklamy lázeňských a wellness služeb v České republice včetně glosáře terminologie. | Theses on a related topic

484.
Šafka, Martin
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions
Bachelor's thesis defence: Integrovaný záchranný systém - klíčové aspekty, význam a problémy v praxi | Theses on a related topic

485.
Šamánek, Petr
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv wellness služeb na spokojenost zákazníků v EuroAgentur Hotels & Travel a.s. | Theses on a related topic

486.
Šancová, Lucie
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová strategie restaurace Borgeska | Theses on a related topic

487.
Šaradin, Marián
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketing vybranej komerčnej banky | Theses on a related topic

488.
Šárková, Terezie
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Arts a event management)
Bachelor's thesis defence: Efektivnost vstupu vybrané firmy na nový trh | Theses on a related topic

489.
Šeffer, Michal
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Marketingový výskum a návrh komunikačného mixu vybranej banky | Theses on a related topic

490.
Šeligová, Soňa
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Medical and Social Services Management
Bachelor's thesis defence: Konkurenční analýza vybrané firmy poskytující zdravotní a sociální služby | Theses on a related topic

491.
Šetina, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Typy organizační kultury a jejich dopady: aplikace modelu soupeřících hodnot | Theses on a related topic

492.
Šikl, Ondřej
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zhodnocení úspěšnosti stávající marketingové strategie ve firmě | Theses on a related topic

493.
Šilhánková, Markéta
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Obec a její komunikační kanály: případová studie komunikace města Králův Dvůr

494.
Šimeček, Damián
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Sociální komunikace jako základ obchodních dovedností | Theses on a related topic
Bachelor's thesis defence: Sociální komunikace jako základ obchodních dovedností | Theses on a related topic
Bachelor's thesis defence: Sociální komunikace jako základ obchodních dovedností | Theses on a related topic

495.
Šimková, Karolína
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Obchodní jednání se španělskými partnery s ohledem na interkulturní odlišnosti | Theses on a related topic

496.
Šimková, Pavlína
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Plán marketingové komunikace pro podnikatelské subjekty v oboru houslařství | Theses on a related topic

497.
Šimunková, Adriána
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Komunikačný mix hotela Grand*** v Nových Zámkoch a jeho dopady na návštevnosť

498.
Šindler, Zbyněk
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Duševní hygiena v životě manažera | Theses on a related topic

499.
Široký, Miroslav maiden name: Široký
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Úloha ICT ve skupinové komunikaci | Theses on a related topic

500.
Šišmová, Alena
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Inovace marketingového mixu | Theses on a related topic