Theses on a related topic (having the same keywords):

strategie, marketingovy mix, strategy, b2b segment, klicove faktory, trendy. brand, key factors, znacka, customer attitude and behavior, marketing mix, postoj a chovani zakaznika, trends.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Hranička, Ondřej
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Aktuální problémy českého venkova a možnosti jejich řešení | Theses on a related topic Display description

152.
Hrevuš, Ilona
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Návrh strategií pro vinařskou společnost Rajhradské klášterní, s.r.o.

153.
Hricová, Andrea
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingu vybraného subjektu z oblasti cestovního ruchu | Theses on a related topic

154.
Hruboňová, Pavlína
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingový mix úklidové firmy ROTTO | Theses on a related topic

155.
Hrůza, Lubomír
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti návštěvníků - Kino Svět

156.
Hržič, Marko
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital Marketing Management
Bachelor's thesis defence: Medzinárodná marketingová stratégia vybraného slovenského podniku | Theses on a related topic

157.
Hubálková, Veronika
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Bezpečnostní strategie České republiky | Theses on a related topic

158.
Hucková, Zdeňka
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Využití lidových tradic při tvorbě produktu cestovních kanceláří | Theses on a related topic

159.
Hudcová, Denisa maiden name: Lojdová
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Urban and Regional Development Management
Master's thesis defence: Strategie řízení lidských zdrojů v regionálním managementu | Theses on a related topic

160.
Hudecová, Natália
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vybraného hotela

161.
Humlíčková, Markéta
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingový mix společnosti ASTORIE a.s. – vývoj a trendy | Theses on a related topic

162.
Hurych, Tomáš
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza prostředí hotelu | Theses on a related topic

163.
Hurychová, Lucie Pavlína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Metamorfózy marketingového mixu z pohledu spotřebitele (4P vs. 4C) | Theses on a related topic

164.
Hyšková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Analýza marketingových aktivit vybrané organizace | Theses on a related topic

165.
Charvát, Bohumil
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Terorismus jako nejvážnější bezpečnostní hrozba pro Evropskou unii | Theses on a related topic

166.
Cherepkova, Viktoriia
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného hotelu | Theses on a related topic

167.
Chrenková, Lenka maiden name: Madajová
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Využívanie vybraných nástrojov marketingového mixu na vytváranie a riadenie vzťahov s klientmi vo vybranej bankovej inštitúcii | Theses on a related topic

168.
Chudáčková, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Úloha strategického manažmentu v riadení ubytovacieho zariadenia | Theses on a related topic

169.
Chumlenová, Jitka maiden name: Ladýřová
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Security and Safety Management in Regions / Security and Safety Management in Regions
Bachelor's thesis defence: Strategie vnitřní bezpečnosti EU a její aplikace v ČR | Theses on a related topic

170.
Chytil, Lukáš
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Formulace strategického plánu vybrané firmy | Theses on a related topic
Master's thesis defence: Strategický marketing včetně projektové studie | Theses on a related topic

171.
Ilgnerová, Kamila
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hotel and tourism management / Hotel and tourism management
Bachelor's thesis defence: Marketingový komunikační mix vybraného vinařství | Theses on a related topic

172.
Ipolyová, Dominika
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Kritizované, ale úspěšné reklamy kolem nás | Theses on a related topic

173.
Ištoková, Pavlína
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová strategie firmy v oblasti osobních služeb | Theses on a related topic

174.
Ivanova, Anastassiya
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingová komunikace organizací podporujících integraci cizinců | Theses on a related topic

175.
Jaduš, Erik
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Hodnotenie elektronických obchodov z hľadiska marketingového mixu 4C | Theses on a related topic

176.
Jandek, Martin
Faculty: AMBIS University
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Strategie prezidenta vůči regionům a faktory ovlivňující politický a hospodářský rozvoj krajů České republiky | Theses on a related topic

177.
Janíčková, Veronika
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh komunikační a marketingové kampaně pro komerční organizaci | Theses on a related topic

178.
Jarošová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Specifika podnikání při dovozu zboží ze zahraničí z pohledu marketingu | Theses on a related topic

179.
Jarošová, Kamila
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Rozvoj kongresové činnosti v novém hotelu CPI | Theses on a related topic

180.
Jarušek, Petr
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Komplexní marketingová strategie nového produktu | Theses on a related topic

181.
Ječný, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Management of Transportation Services (Study in Czech)
Bachelor's thesis defence: Analýza marketingových nástrojů gastronomického centra Dětenice | Theses on a related topic

182.
Jeřábková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová analýza společnosti Tiskárny Havlíčkův Brod a.s. | Theses on a related topic

183.
Jiran, Pavel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Personální marketing ve vybrané organizaci | Theses on a related topic

184.
Jiroušová, Sandra
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Návrh strategie marketingové komunikace společnosti Sephora | Theses on a related topic

185.
Jírů, Adéla Helena
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Udržitelnost v cestovním ruchu | Theses on a related topic

186.
Jirušková, Miroslava maiden name: Böhmová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Koncept Fair Trade a jeho možnosti v prostředí maloobchodu na území České republiky | Theses on a related topic

187.
Kačmárová, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Využitie nástrojov marketingovej komunikácie vo vybranej banke | Theses on a related topic

188.
Kadlečíková, Jana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Inovace slevových a věrnostních programů v hotelnictví

189.
Kaimashnikova, Daria
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Aktuální problémy marketingové komunikace hotelů | Theses on a related topic
Bachelor's thesis defence: Aktuální problémy marketingové komunikace hotelů na webových stránkách

190.
Kalina, Michael
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podnikatelský záměr na zřízení minipivovaru v Českém Krumlově | Theses on a related topic

191.
Kamarád, Filip
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management
Master's thesis defence: Návrh strategie pro podnik PKF montáže, s.r.o. | Theses on a related topic

192.
Kamarádová, Natálie
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivního marketingového mixu pro vybranou firmu | Theses on a related topic

193.
Karasová, Nina
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku

194.
Karcagiová, Zuzana
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití nástrojů marketingového mixu v hotelnictví | Theses on a related topic

195.
Katrinec, Peter
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketing - súčasť finančných inštitúcii | Theses on a related topic

196.
Katrinec, Roman
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Využitie nástrojov marketingového mixu pri podpore predaja | Theses on a related topic

197.
Kawecká, Františka
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Marketingový mix - aplikace ve vybrané společnosti | Theses on a related topic

198.
Klacková, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Řízení cestovní kanceláře a její optimalizace

199.
Klasna, Filip
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Porovnání efektivnosti marketingové komunikace vybraných firem | Theses on a related topic

200.
Klemová, Petra
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketing franchisingovej firmy | Theses on a related topic