Marketing communication (Bachelor's combined single-subject)
1st year
1st term
AMBIS:PBK_TMK Theory of mass communication • 100 %
AMBIS:PBK_UMMM Introduction to marketing thinking • 100 %
AMBIS:PBK_PRDO Presentation skills • 97 %
AMBIS:PBK_ZOP Introduction to Academic Writing • 97 %
AMBIS:PBK_MOSE Motivation and self-management • 95 %
AMBIS:PBK_ORCHE Organisational behaviour • 54 %
AMBIS:PBK_UVSTU Introduction to the study • 54 %
AMBIS:PBK_ZASO Fundamentals of sociology • 41 %
AMBIS:OC_GRST1 Grammatical structures 1 • 15 %
2nd term
AMBIS:PBK_IGKM Information literacy and critical thinking • 100 %
AMBIS:PBK_MMKU Mass and media culture • 100 %
AMBIS:PBK_ZAEK Basics of Economics • 100 %
AMBIS:PBK_MAKO Marketing communication • 98 %
AMBIS:PBK_MANMK Management • 98 %
AMBIS:PBK_UBM Introduction to brand marketing • 61 %
AMBIS:PBK_UDM Introduction to digital marketing • 29 %
2nd year
3rd term
AMBIS:PBK_MMK Media and media communication • 100 %
AMBIS:PBK_PRT Advertising text internship • 100 %
AMBIS:PBK_ZAPS Basics of Psychology • 91 %
AMBIS:PBK_BRMA Brand management • 74 %
AMBIS:PBK_AJ1MK English I • 61 %
AMBIS:PBK_PRMA Project management • 46 %
AMBIS:PBK_TMO Media content creation • 35 %
AMBIS:PBK_MRSPR Media relations and strategy in PR • 17 %
AMBIS:PBK_PDV Intellectual property law • 15 %
AMBIS:PBK_PCHZ Psychology of customer behavior • 11 %
4th term
AMBIS:PBK_DMK Digital marketing communication • 100 %
AMBIS:PBK_MAMA Marketing management • 100 %
AMBIS:PBK_AJ2MK English language II • 67 %
AMBIS:PBK_MOP Methodology of professional work • 60 %
AMBIS:PBK_TIME Printed media • 58 %
AMBIS:PBK_SSCM Social networks and content marketing • 49 %
AMBIS:PBK_ARSE Argumentation and self-reflection • 40 %
AMBIS:PBK_MAIN Innovation management • 40 %
AMBIS:PBK_TDM Print and digital media • 40 %
AMBIS:PBK_RVZ Customer relationship management • 30 %
AMBIS:PB_OPMK Professional Practice • 28 %
AMBIS:PBK_MRA Modern rhetoric and argumentation • 12 %
3rd year
5th term
AMBIS:PBK_SMVMK Sociological and marketing research • 100 %
AMBIS:PBK_PDV Intellectual property law • 98 %
AMBIS:PBK_TMO Media content creation • 98 %
AMBIS:PBK_PGD Graphics and design internship • 96 %
AMBIS:PBK_SMK Strategic marketing communication • 96 %
AMBIS:PBK_AJ3MK English III • 50 %
AMBIS:PBK_BASE Bachelor's seminar • 50 %
AMBIS:PBK_BASEMK Bachelor seminar • 46 %
AMBIS:PBK_SPKSS Management of paid campaigns on social networks • 40 %
AMBIS:PBK_EENPM Event as an effective practical marketing tool • 24 %
AMBIS:PBK_SEK Správa e-mailingových kampaní • 18 %
AMBIS:PB_OPMK Professional Practice • 14 %
AMBIS:PBK_BRMA Brand management • 12 %
6th term
AMBIS:PBK_MZD Data-driven marketing • 94 %
AMBIS:PBK_BAPR Bachelor's thesis • 50 %
AMBIS:PBK_BAPRMK Bachelor thesis • 46 %
AMBIS:PBK_SRDK Strategic management of digital campaigns • 23 %
AMBIS:PB_OPMK Professional Practice • 21 %
AMBIS:PBK_PSM Marketing case studies • 19 %
The information was preprocessed: 2/5/2026 10:50