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2002
Marketing služeb (Marketing of services)
c - Učební texty pomůcky (vč. dílčích kapitol v učebnicích)
CETLOVÁ, Helena.
Marketing služeb (Marketing of services)
. 2002nd ed. Praha: BIVŠ, 2002, 212 pp. ISBN 80-7265-049-1.
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https://is.ambis.cz/publication/460111/en
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