J 2025

Microbreweries as Entities Stimulating the Development of the Tourist Offer in the Visegrad Group Countries

BŘEZINOVÁ, Monika; Jakub HORÁK; Radovan SAVOV a Lukasz WROBLEWSKI

Základní údaje

Originální název

Microbreweries as Entities Stimulating the Development of the Tourist Offer in the Visegrad Group Countries

Autoři

BŘEZINOVÁ, Monika; Jakub HORÁK; Radovan SAVOV a Lukasz WROBLEWSKI

Vydání

Cultural Management: Science and Education, 2025, 2512-6962

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Německo

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Označené pro přenos do RIV

Ano

Organizační jednotka

Ambis Univerzita

DOI

https://doi.org/10.30819/cmse.9-2.04

EID Scopus

2-s2.0-105028110791

Klíčová slova anglicky

beer tourism; craft beer; Microbreweries; regional tourism; tourism development; Visegrad Countries

Štítky

RIV_2025
Změněno: 2. 3. 2026 16:41, Ing. Kateřina Lendrová

Anotace

V originále

Microbreweries have increasingly emerged as important actors at the intersection of gastronomy, culture, entrepreneurship, and tourism. While their role in beer tourism has been explored in selected national contexts, comparative analyses remain limited, particularly in Central and Eastern Europe. This article examines how microbreweries stimulate the development of tourism offers in the Visegrad Group countries (the Czech Republic, Slovakia, Poland, and Hungary). The study is based on an online survey conducted among beer consumers from the four Visegrad Group countries (N = 796). Using descriptive and comparative analysis, the research explores tourist motivations, participation in beer-related activities, and consumption patterns associated with microbreweries. The findings demonstrate that microbreweries contribute to tourism development through multiple mechanisms, including the enrichment of experiential and gastronomic tourism, the reinforcement of local identity and authenticity, and the diversification of destination offers. While the Czech Republic represents a mature beer tourism market rooted in brewing heritage, Poland and Hungary exhibit more experience-and lifestyle-oriented patterns, with microbreweries functioning primarily as complementary attractions. Slovakia occupies an intermediate position, emphasizing regional authenticity and experiential learning. The study contributes to the emerging literature on beer tourism by providing a comparative perspective on microbreweries as tourism development entities. The results highlight the context-dependent nature of microbreweries’ tourism functions and underline their potential role in strengthening destination competitiveness and diversification within the Visegrad Group countries © 2025, Logos Verlag Berlin GmbH. All rights reserved.
Zobrazeno: 19. 6. 2026 16:43