J 2025

NGOS AND CORPORATE PARTNERSHIPS: BUILDING SUSTAINABLE FUTURES TOGETHER

SKÝPALOVÁ, Renata; Milan Jan PŮČEK and Adam KLEMENT

Basic information

Original name

NGOS AND CORPORATE PARTNERSHIPS: BUILDING SUSTAINABLE FUTURES TOGETHER

Authors

SKÝPALOVÁ, Renata; Milan Jan PŮČEK and Adam KLEMENT

Edition

Trendy v podnikání, Plzeň, 2025, 1805-0603

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

References:

URL

Marked to be transferred to RIV

Yes

Organization unit

Ambis University

DOI

https://doi.org/10.24132/jbt.2025.15.1.3_13

Keywords in English

corporate social responsibility; NGO; companies; partnership; sustainability

Tags

RIV_2025

Tags

International impact, Reviewed
Changed: 5/3/2026 17:56, Ing. Kateřina Lendrová

Abstract

In the original language

The aim of the article is to define the key motives of non-profit organizations for cooperation with companies on socially responsible issues. The study was carried out in the form of qualitative interviews with non-profit organizations in the Czech Republic and then supplemented with focus groups for a deeper analysis of the attitudes of experts. The text focuses on the expectations of non-profit organizations from cooperation with companies, especially financial and material support, volunteering, professional consulting and long-term partnerships. For NGOs, long-term cooperation is important, which contributes to the sustainability of their projects. Companies see collaboration with NGOs as a way to improve reputation, strengthen community relations and increase employee engagement. At the same time, collaboration can open up new markets and bring innovative and sustainable solutions. The synergistic relationship between companies and NGOs enables more effective problem solving and ensures greater sustainability. The conclusions of this article are useful for NGOs, companies, government and public institutions, academics and researchers interested in private-nonprofit sector collaboration. They show how long-term collaboration can yield real results and support strategic planning and development for both nonprofits and companies.
Displayed: 19/6/2026 16:45