J
2019
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ
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Basic information
Original name
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Authors
GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ
Edition
Scientific Annals of Economics and Businessc, 2019, 2501-1960
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Organization unit
AMBIS University
DOI
https://doi.org/10.2478/saeb-2019-0005
Tags
33
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