J 2019

The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH

Basic information

Original name

The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic

Authors

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH

Edition

Marketing and Management of Innovations, 2019, 2227-6718

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

Ambis University

DOI

https://doi.org/10.21272/mmi.2019.2-21

Tags

30, Q3
Changed: 1/10/2025 20:55, Ing. Lenka Streitová
Displayed: 11/6/2026 22:25