J
2020
Specifics in brand value sources of customers in the banking industry from the psychographic point of view
GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. LĂZĂROIU
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Cite
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Basic information
Original name
Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Authors
GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. LĂZĂROIU
Edition
Central European Business Review, 2020, 1805-4854
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Organization unit
AMBIS University
DOI
https://doi.org/10.18267/j.cebr.232
Tags
33
,
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Ing. Lenka Streitová
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