The aim of the paper is to compile a descriptive overview of the treatment of the issue of social responsibility as a tool for expanding the addressees of marketing activities beyond customers. The actual research is carried out through the analysis of Web of Science and SCOPUS databases. Based on the identification of publications dealing with the studied issue, three research questions were answered, devoted to the sub-issues of the current state of knowledge within the issue of social responsibility in the personnel marketing of the enterprise, in the internal marketing of the enterprise and in the interactive marketing of the enterprise.