Current trends in marketing communication due to changes in consumer behavior Generetion Z

KUSÁ and Ladislav PÁTÍK

Trnava, arketing Identity: New changes, new challenges: Conference Proceedings from the International Scientific Conference, p. 435‒448, 2021

masmediálnej komunikácie UCM

Proceedings paper

is not subject to a state or trade secret

AMBIS University

978-80-572-0220-2