D 2020

Wifi technology as an important channel of marketing strategy in the retail environment

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ

Basic information

Original name

Wifi technology as an important channel of marketing strategy in the retail environment

Authors

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ

Edition

Varazdin, Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings, p. 115‒120, 2020

Publisher

Varazdin Development and Entrepreneurship Agency

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

ISSN

Tags

33
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