J
2020
The impact of influencers on the decision-making process regarding the purchase of the brand product
GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ
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Basic information
Original name
The impact of influencers on the decision-making process regarding the purchase of the brand product
Authors
GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ
Edition
BUSINESS MANAGEMENT AND EDUCATION, 2020, 2029-7491
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
Ambis University
Tags
33
,
Q3
Changed: 1/10/2025 19:56,
Ing. Lenka Streitová
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12/6/2026 01:02