AMBIS BBRNMKK Marketing comunication
Name in Czech: Marketingová komunikace
Bachelor's combined single-subject, language of instruction: Czech![Czech Czech](/pics/flags_svg/cz.svg)
Included in the programme: AMBIS B-MK Marketing comunication
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
Compulsory courses
1. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_MOSE | Motivation and self-management | zk | 5 | 1 | P |
AMBIS:BBK_PRDO | Presentation skills | zk | 4 | 1 | P |
AMBIS:BBK_TMK | Theory of mass communication | zk | 6 | 1 | Z |
AMBIS:BBK_UMMM | Introduction to marketing thinking | zk | 6 | 1 | Z |
AMBIS:BBK_ZASO | Introduction to Sociology | zk | 4 | 1 | P |
AMBIS:BBK_ZOP | Introduction to Academic Writing | z | 4 | 1 | P |
29 credits |
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_IGKM | Information literacy and critical thinking | zk | 5 | 2 | P |
AMBIS:BBK_MAKO | Marketing comunication | zk | 6 | 2 | P |
AMBIS:BBK_MANMK | Management | zk | 5 | 2 | P |
AMBIS:BBK_MMKU | Mass and media culture | zk | 6 | 2 | P |
AMBIS:BBK_ZAEK | Basics of economics | zk | 4 | 2 | P |
26 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_MMK | Mass and media communication | zk | 6 | 3 | P |
AMBIS:BBK_PRT | Advertising text internship | zk | 4 | 3 | P |
AMBIS:BBK_ZAPS | Introduction to Psychology | zk | 4 | 3 | P |
14 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_DMK | Digital marketing communication | zk | 5 | 4 | P |
AMBIS:BBK_MAMA | Marketing management | zk | 6 | 4 | P |
AMBIS:BBK_MOP | Thesis Methodology | z | 4 | 4 | P |
AMBIS:BBK_TIME | Print media | zk | 6 | 4 | P |
21 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_BASEMK | Bachelor seminar | z | 5 | 5 | P |
AMBIS:BBK_SMVMK | Sociological and marketing research | zk | 5 | 5 | P |
AMBIS:BBK_PDV | Mental law ownership | zk | 4 | 5 | P |
AMBIS:BBK_PGD | Graphics practicum a design | z | 4 | 5 | P |
AMBIS:BBK_SMK | Strategic marketing communication | zk | 6 | 5 | P |
AMBIS:BBK_TMO | Media content creation | zk | 5 | 5 | P |
29 credits |
6. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BB_OPMK | Professional practice | z | 20 | 6 | P |
AMBIS:BBK_BAPRMK | Bachelor thesis | z | 10 | 6 | P |
AMBIS:BBK_MZD | Data driven marketing | zk | 5 | 6 | P |
35 credits |
Selective courses
Anglický jazyk
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_AJ1MK | English I | z | 3 | 3 | - |
3 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_AJ2MK | English II | z | 3 | 4 | - |
3 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_AJ3MK | English III | z | 3 | 4 | - |
3 credits |
Německý jazyk
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_NJ1MK | German language I | z | 3 | 2 | - |
3 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_NJ2MK | German language II | z | 3 | 3 | - |
3 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBK_NJ3MK | German language III | z | 3 | 4 | - |
3 credits |