Study plan

The state exam consists of two parts / areas and the defense of the final qualification thesis:
1. Marketing communication (Introduction to marketing thinking, Marketing communication, Marketing management, Strategic marketing communication)
2. Media communication (Theory of mass communication, Mass and media culture, Media and media communication, Print media)
3. Defense of bachelor thesis

Design of a communication campaign for online media
Design of a communication campaign for offline media
Perspectives of the use of print media in modern communication campaigns
Design of advertising text for audiovisual media
Specifics of creating press releases in the digital age
Proposal of marketing strategy of selected company
Marketing approaches in addressing a selected target group
Marketing communication of the selected product towards the selected target group
Consumer behavior and decision-making when buying a selected product
Design of a marketing mix, including a description of consumer behavior
Digital marketing communication strategy of a selected institution
Digital marketing communication in the field of service provision
Marketing communication strategy of a selected entity from the non-profit sector
Comparison of modern trends in marketing communication of non-profit sector entities