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AMBIS BBRNMKP Marketing comunication
Name in Czech: Marketingová komunikace
bachelor's full-time single-subject, language of instruction: Czech Czech
Included in the programme: AMBIS B-MK Marketing comunication

Study-related information

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  • Parts of the final state examination and its content
    The state exam consists of two parts / areas and the defense of the final qualification thesis:
    1. Marketing communication (Introduction to marketing thinking, Marketing communication, Marketing management, Strategic marketing communication)
    2. Media communication (Theory of mass communication, Mass and media culture, Media and media communication, Print media)
    3. Defense of bachelor thesis
  • Suggestion of theses topics and the topics of defended theses
    Design of a communication campaign for online media
    Design of a communication campaign for offline media
    Perspectives of the use of print media in modern communication campaigns
    Design of advertising text for audiovisual media
    Specifics of creating press releases in the digital age
    Proposal of marketing strategy of selected company
    Marketing approaches in addressing a selected target group
    Marketing communication of the selected product towards the selected target group
    Consumer behavior and decision-making when buying a selected product
    Design of a marketing mix, including a description of consumer behavior
    Digital marketing communication strategy of a selected institution
    Digital marketing communication in the field of service provision
    Marketing communication strategy of a selected entity from the non-profit sector
    Comparison of modern trends in marketing communication of non-profit sector entities
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Recommended progress through the study plan

Compulsory courses

1. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_TMKTheory of mass communication I. Prušazk 24/24/0 24h přednášek a 24h cvičení za semestr.6 1Z
AMBIS:BBP_UMMMIntroduction to marketing thinking J. Majerovázk 24/24/0 24h přednášek + 24h cvičení za semestr.6 1Z
AMBIS:BBP_MOSEMotivation and self-management M. Vichzk 16/8/0 16h přednášek a 8h cvičení za semestr.4 1P
AMBIS:BBP_PRDOPresentation skills D. Kostrhůnovázk 12/12/0 12h přednášek + 12h cvičení za semestr.4 1P
AMBIS:BBP_ZASOIntroduction to Sociology M. Vohlídalovázk 24/0/0 24h přednášek.4 1P
AMBIS:BBP_ZOPIntroduction to Academic Writing I. Zadražilováz 6/0/0 6h přednášek za semestr + e-learning.4 1P
28 credits

2. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_MMKU -- 0/0- 2P
AMBIS:BBP_MAKO -- 0/0- 2P
AMBIS:BBP_MANMK -- 0/0- 2P
AMBIS:BBP_IGKM -- 0/0- 2P
AMBIS:BBP_ZAEK -- 0/0- 2P
0 credits

3. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_MMKMedia and media communication N. Vrabeczk 36/12/0 36h přednášek + 12h cvičení za semestr.6 3P
AMBIS:BBP_ZAPSIntroduction to Psychology J. Polákzk 24/0/0 24h přednášek za semestr.4 3P
AMBIS:BBP_PRTAdvertising text internship L. Hrdinovázk 8/16/0 8h přednášek + 16h cvičení za semestr.4 3P
14 credits

4. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_MAMA -- 0/0- 4P
AMBIS:BBP_TIME -- 0/0- 4P
AMBIS:BBP_DMK -- 0/0- 4P
AMBIS:BBP_MOP -- 0/0- 4P
0 credits

5. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_PGDPracticum of graphics and design J. Kaláčekz 8/16/0 8h přednášek + 16h cvičení za semestr.4 5P
AMBIS:BBP_TMOMedia content creation J. Samšukovázk 24/6/0 24h přednášek a 6h cvičení za semestr.5 5P
AMBIS:BBP_SMVMKSocial science research methodology K. Cidlinskázk 28/8/0 28h přednášek + 8h cvičení za semestr.5 5P
AMBIS:BBP_PDVIntellectual property law T. Formanovázk 20/0/0 20h přednášek za semestr.3 5P
AMBIS:BBP_SMKStrategic marketing communication M. Nadányiovázk 32/4/0 32h přednášek a 4h cvičení za semestr.6 5P
AMBIS:BBP_BASEMKBachelor seminar -z 0/24/0 24h cvičení za semestr.5 5P
28 credits

6. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BB_OPMK -- 0/0- 6P
AMBIS:BBP_BAPRMKBachelor thesis -z 0/0/010 6P
AMBIS:BBP_MZD -- 0/0- 6P
10 credits

Povinně volitelné jazyky

3. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_AJ1MKEnglish I P. Minaříkováz 0/20/0 20h cvičení za semestr.3 3-
3 credits

5. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_AJ3MKEnglish III P. Minaříkováz 0/20/0 20h cvičení za semestr.3 5-
3 credits

Elective courses

2. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_UBM -- 0/0- 2-
AMBIS:BBP_UDMIntroduction to digital marketing O. Bačinaz 0/0/0 24h přednášek za semestr.4 2-
4 credits

3. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_BKKVBanner and search campaigns P. Amelianz 24/0/0 24h přednášek za semestr.4 3-
AMBIS:BBP_MRSPRMedia relations and strategy in PR O. Chlupáčekz 24/0/0 24h přednášek za semestr.4 3-
8 credits

4. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_SMVSociological and marketing research M. Vohlídalováz 0/0/0 24h přednášek za semestr.4 4-
AMBIS:BBP_SSCMSocial networks and content marketing Z. Kvítkováz 0/0/0 24h přednášek za semestr.4 4-
8 credits

5. semestr

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
AMBIS:BBP_RVZCustomer relationship management D. Goldz 24/0/0 24h přednášek za semestr.4 5-
AMBIS:BBP_SPKSSManagement of paid campaigns on social networks P. Amelianz 0/0/0 24h přednášek za semestr.4 5-
AMBIS:BBP_TIZBrand identity creation D. Novákz 24/0/0 24h přednášek za semestr.4 5-
12 credits