AMBIS BPRAMKK Marketing comunication
Name in Czech: Marketingová komunikace
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
Recommended progress through the study plan
Compulsory courses
1. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_MOSE | Motivation and self-management | zk | 4 | 1 | P |
AMBIS:PBK_PRDO | Presentation skills | zk | 4 | 1 | P |
AMBIS:PBK_TMK | Theory of mass communication | zk | 6 | 1 | Z |
AMBIS:PBK_UMMM | Introduction to marketing thinking | zk | 6 | 1 | Z |
AMBIS:PBK_ZAPS | Introduction to Psychology | zk | 4 | 1 | - |
AMBIS:PBK_ZOP | Introduction to Academic Writing | z | 4 | 1 | P |
28 credits |
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_IGKM | - | - | 2 | P | |
AMBIS:PBK_MAKO | - | - | 2 | P | |
AMBIS:PBK_MANMK | - | - | 2 | P | |
AMBIS:PBK_MMKU | - | - | 2 | P | |
AMBIS:PBK_ZAEK | - | - | 2 | P | |
0 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_MMK | Media and media communication | zk | 6 | 3 | P |
AMBIS:PBK_PRT | Advertising text internship | z | 4 | 3 | P |
AMBIS:PBK_ZAPS | Introduction to Psychology | zk | 4 | 3 | P |
14 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_TIME | - | - | 4 | P | |
AMBIS:PBK_MOP | - | - | 4 | P | |
AMBIS:PBK_DMK | - | - | 4 | P | |
AMBIS:PBK_MAMA | - | - | 4 | P | |
0 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_BASEMK | Bachelor seminar | z | 5 | 5 | P |
AMBIS:PBK_PDV | Intellectual property law | zk | 4 | 5 | P |
AMBIS:PBK_PGD | Practicum of graphics and design | zk | 4 | 5 | P |
AMBIS:PBK_SMK | Strategic marketing communication | zk | 6 | 5 | P |
AMBIS:PBK_SMVMK | Sociological and marketing research | zk | 5 | 5 | P |
AMBIS:PBK_TMO | Media content creation | zk | 5 | 5 | P |
29 credits |
6. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PB_OPMK | - | - | 6 | P | |
AMBIS:PBK_BAPRMK | Bachelor thesis | z | 10 | 6 | P |
10 credits |
Selective courses
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_AJ1MK | English I | z | 3 | 3 | - |
AMBIS:PBK_NJ1MK | German language I | z | 3 | 3 | - |
6 credits |
Elective courses
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_KTVM | - | - | 2 | - | |
AMBIS:PBK_UDM | Introduction to digital marketing | z | 4 | 2 | - |
4 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_BRMA | Brand management | z | 4 | 3 | - |
AMBIS:PBK_PRMA | Project management | z | 4 | 3 | - |
8 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_INMA | - | - | 4 | - | |
AMBIS:PBK_SSCM | Social networks and content marketing | z | 4 | 4 | - |
4 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBK_RVZ | Customer relationship management | z | 4 | 5 | - |
AMBIS:PBK_SPKSS | Management of paid campaigns on social networks | z | 4 | 5 | - |
8 credits |