AMBIS BPRAMKP Marketing comunication
Name in Czech: Marketingová komunikace
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
Compulsory courses
1. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_TMK | Theory of mass communication | zk | 6 | 1 | Z |
AMBIS:PBP_UMMM | Introduction to marketing thinking | zk | 6 | 1 | Z |
AMBIS:PBP_MOSE | Motivation and self-management | zk | 4 | 1 | P |
AMBIS:PBP_PRDO | Presentation skills | zk | 4 | 1 | P |
AMBIS:PBP_ZAPS | Introduction to Psychology | zk | 4 | 1 | - |
AMBIS:PBP_ZASO | Introduction to Sociology | zk | 4 | 1 | P |
AMBIS:PBP_ZOP | Introduction to Academic Writing | z | 4 | 1 | P |
32 credits |
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_IGKM | - | - | 2 | P | |
AMBIS:PBP_MANMK | - | - | 2 | P | |
AMBIS:PBP_MMKU | - | - | 2 | P | |
AMBIS:PBP_ZAEK | - | - | 2 | P | |
AMBIS:PBP_MAKO | - | - | 2 | P | |
0 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_MMK | Media and media communication | zk | 6 | 3 | P |
AMBIS:PBP_PRT | Advertising text internship | zk | 4 | 3 | - |
10 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_DMK | - | - | 4 | P | |
AMBIS:PBP_MAMA | - | - | 4 | P | |
AMBIS:PBP_MOP | - | - | 4 | P | |
AMBIS:PBP_TIME | - | - | 4 | P | |
0 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_BASEMK | Bachelor seminar | z | 5 | 5 | P |
AMBIS:PBP_SMVMK | Sociological and marketing research | zk | 5 | 5 | P |
AMBIS:PBP_PDV | Intellectual property law | zk | 3 | 5 | P |
AMBIS:PBP_PGD | Practicum of graphics and design | z | 4 | 5 | P |
AMBIS:PBP_SMK | Strategic marketing communication | zk | 6 | 5 | P |
AMBIS:PBP_SPKSS | Manage paid social media campaigns | z | 4 | 5 | - |
AMBIS:PBP_TMO | Media content creation | zk | 5 | 5 | P |
32 credits |
6. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_BAPRMK | Bachelor thesis | z | 10 | 6 | P |
AMBIS:PBP_MZD | - | - | 6 | P | |
AMBIS:PB_OPMK | - | - | 6 | P | |
10 credits |
Povinně volitelné jazyky
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_AJ1MK | English I | z | 3 | 3 | - |
3 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_AJ3MK | English III | z | 3 | 5 | - |
3 credits |
Elective courses
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_CEMPE | - | - | 2 | - | |
AMBIS:PBP_KTVM | - | - | 2 | - | |
AMBIS:PBP_UBM | - | - | - | - | |
0 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_BRMA | Brand management | z | 4 | 3 | - |
AMBIS:PBP_MRSPR | Media relations and strategy in PR | z | 4 | 3 | - |
AMBIS:PBP_PRMA | Project management | z | 4 | 3 | - |
12 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_RVZ | - | - | 4 | - | |
AMBIS:PBP_SSCM | - | - | 4 | - | |
0 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_BRMA | Brand management | z | 4 | 5 | - |
AMBIS:PBP_SPKSS | Manage paid social media campaigns | z | 4 | 5 | - |
AMBIS:PBP_TIZ | Brand identity creation | z | 4 | 5 | - |
12 credits |
6. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:PBP_PSM | - | - | 6 | - | |
AMBIS:PBP_TIZ | Brand identity creation | z | 4 | 6 | - |
4 credits |